The more I work on my web-site, the more I see the need for soft light. When I shoot product pictures to accompany the articles, I found that the product tends to have shinning surfaces that reflects lots of lights into the lens. These shinny parts create glare, which throws off the dynamic range of the picture. Even without shinning surfaces, the product casts ugly shadows that distract the reader from the main message that the photo is trying to convey.
Exposure is the easiest thing to master, yet causes the most confusion.
Exposure is simple. Just add or subtract until it looks right.
You need to experiment to know how much to add or subtract in different conditions. A fear of experimentation is what stalls most beginners. Just like sighting in a new sniper rifle, you always make tests first so that you nail your target with your first and only shot every time.
Once you make a few tests in different conditions you’ll always know how to get perfect exposure every time. Try every possible condition in advance and you’ll be prepared for everything.